As part of an international movement, the American Red Cross will launch the Missing Types campaign June 11th to raise awareness of the need for blood donors to ensure lifesaving blood is available for patients.
During the campaign, iconic corporate and civic brands, celebrities and influencers will remove the A, B and O – the main blood groups – from signage, websites and other public-facing platforms to illustrate the critical role every blood donor plays.
When the letters A, B and O vanish from everyday life, the gaps are striking.
When A, B and O blood types are missing from hospital shelves, patient care could be impacted.
The goal of the campaign is to inspire new and former blood donors to give this summer and become regular blood donors for patients in need in the years to come.